Atharva Lodges & Resorts to tie up with main builders to function 2500 rooms by 2025, Hospitality Information, ET HospitalityWorld | All Tech Sir


    MoU signing between Prawal Choudhary, chairman, Atharva Hotels & Resorts (left) and Sudeep Jain, MD-South West Asia, IHG Hotels and Resorts for a 206-room VOCO in Gurugram.  Also in the frame are Deepak Jha, MD, Atharva Hotels & Resorts;  Nishant Kumar, director - Development, IHG Hotels & Resorts and Ranjit Mundle, CEO, Atharva Hotels & Resorts.
MoU signing between Prawal Choudhary, chairman, Atharva Lodges & Resorts (left) and Sudeep Jain, MD-South West Asia, IHG Lodges and Resorts for a 206-room VOCO in Gurugram. Additionally within the body are Deepak Jha, MD, Atharva Lodges & Resorts; Nishant Kumar, director – Growth, IHG Lodges & Resorts and Ranjit Mundle, CEO, Atharva Lodges & Resorts.

Atharva Lodges & Resorts, a hospitality asset administration begin up based mostly in Delhi NCR, is eyeing a big footprint in resort growth within the nation by working carefully with famend builders and builders within the nation.

Based by a couple of like-minded individuals with lengthy expertise in operations, finance, asset administration and hospitality training segments, Atharva has signed MoUs for almost 3,000 rooms in Northern India with a number of builders and builders.

Atharva Lodges & Resorts lately signed its first resort property, a 204-room premium resort, with IHG for its VOCO model in Gurgaon. The property is owned by M3M on the Delhi-Jaipur Freeway reverse the Worldwide Monetary Middle. The property is predicted to open in August – September, 2023.

The resort options an all-day eating restaurant, foyer lounge, bar, out of doors pool {and gymnasium}. To satisfy the rising wants of company company, the resort may even supply assembly rooms and enterprise facilities geared up with the newest expertise.

Commenting on the signing of IHG for his or her premium VOCO model, Prawal Choudhary, chairman, Atharva Lodge Superfluities India Pvt Ltd stated, “We’re delighted to accomplice with a trusted hospitality participant like IHG to deliver VOCO resort to NCR, a model that has seen fast development and success globally. We’re assured that with a first-rate location in Gurugram and a definite and refreshing model proposition, the brand new VOCO resort will present a singular expertise to each leisure and company company.”

The asset administration firm is claimed to have signed MoU for 3,000 rooms with main builders like M3M, Omaxe, Gulshan Builders, Elan, and so on. and model due diligence is on for upcoming inns in Gurgaon, Lucknow, Chandigarh, Higher Noida, Shimla, Mussoorie and Rishikesh,

The corporate’s technique is to accomplice with builders and builders on a 30-year lease for his or her resort belongings with an assured ‘minimal assure’ lease rental clause after which herald an working firm to handle the asset.

Talking to ETHospitalityWorld, Deepak Jha, MD, Atharva Lodges & Resorts stated that their “minimal assure” dedication to builders will assist bridge the present hole that exists between the proprietor’s expectation and model supply. “The principle distinction in our mannequin is the promise of a minimal possession assure,” he stated.

He stated the corporate has already signed MoUs with builders who will collectively ship almost 3,000 keys. “The goal is to have a minimal of 2500 rooms operational by 2025 and one other 5,000 rooms within the pipeline,” Jha stated.

In line with Jha, Omaxe alone will ship 1900 rooms, which embrace a 540-room resort in Hazratganj Lucknow, a mega 750-room resort in Higher Noida and inns in Chandigarh and Faridabad.

“Due diligence is presently on for the manufacturers for all these properties,” Jha stated. He stated that numerous administration corporations in India don’t have the bandwidth to run giant resort belongings which poses a sure problem for them.

“The thought is to work with a number of manufacturers based mostly on location and model strengths,” he added. Jha stated that they’re in superior stage of talks with Builders for Gurgaon, Shimla, Mussoorie, Rishikesh, and so on.

Atharva Lodge Superfluities India Personal Restricted, the promoters of Atharva Lodges & Resorts, provides an entire bouquet of providers to assist resort house owners from the starting stage to operations. Apart from making a hospitality enterprise mannequin for steady development and higher returns on funding, the group provides hoteliers and builders help in monetary structuring and capital elevating by way of fairness/debt, administration help of the undertaking together with many different professionally managed providers.



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