Seoul, 2022 October 20 – Hyundai Motor Firm, the official sponsor of the FIFA World Cup 2022 TM, introduced at this time that it’ll assist the world’s greatest soccer event obtain its aim of carbon neutrality by offering inexperienced autos for 50 % of the occasion’s passengers. That is the primary time within the competitors’s historical past that an occasion park of this scale will function inexperienced autos.
In complete, Hyundai Motor will present 616 autos for the FIFA World Cup 2022TM. This fleet will comprise 446 passenger vehicles, of which barely greater than half (226 models) might be hybrid electrical (HEV) and battery electrical (BEV) fashions. Hyundai can even present 10 Elec Metropolis electrical buses to be used throughout the occasion, which might be held in Qatar from November 20 to December 18.
Hyundai Motor and FIFA are strongly dedicated to creating this 12 months’s occasion sustainable by means of clear mobility,” mentioned Jaehoon Chang, President and CEO of Hyundai Motor Firm. “By offering our eco-friendly hybrid and battery electrical autos as floor transportation, we hope to realize our shared aim of creating the World Cup in Qatar a win-win for planet Earth and humanity.”
Charged for a carbon impartial World Cup
Hyundai Motor is growing a devoted group and assist system for steady electrical automobile operations. It’ll present the Hyundai IONIQ 5, Sonata HEV, Tucson HEV and KONA HEV, in addition to the Genesis G80 EV and GV70 EV for transporting FIFA VIPs and employees, and Elec Metropolis buses to move media representatives.
As well as, the corporate will present on-road charging companies for unloaded BEVs utilizing the revolutionary Automobile-to-Load (V2L) function on two IONIQ 5 BEVs. FIFA will present 100kW-150kW electrical automobile chargers on the occasion’s parking tons situated in Doha, Qatar to make sure steady operation of the BEVs.
Hyundai Motor will monitor the fleet in real-time for breakdowns or accidents, and supply fast service when wanted, comparable to emergency dispatch, troubleshooting and automobile inspection.
The corporate additionally makes use of a real-time automobile management service to enhance the standard of fleet companies. By detecting any accident or automobile breakdown in actual time, the system unifies all processes from automobile storage and emergency dispatch to automobile restore and emergency response.
To make sure easy service all through the competitors, a devoted workforce from HMC Headquarters, Sub-Center East Regional Workplace and Sub-Center East Regional High quality Middle might be based mostly within the High quality Scenario Room within the FIFA automobile park to assist native operations. If needed, the workforce will use the service infrastructure of the Qatar consultant workplace for automobile repairs.
From October Hyundai Motor has organized a coaching program on its HEVs and BEVs for all drivers concerned in fleet operations.
Unite for sustainability
In April, Hyundai Motor launched not solely the fleet, but in addition the World Cup Purpose of the Century (GOTC) marketing campaign with the slogan “A United World for Sustainability”, visualizing carbon neutrality for World Cup and soccer followers world wide.
As a part of the marketing campaign, Hyundai Motor created Group Century, a gaggle of marketing campaign ambassadors captained by former England footballer Steven Gerrard. Every member of Group Century units objectives for making a sustainable future for the planet of their space of experience.
It was just lately revealed that every one 11 members of Group Century type one unified workforce, together with Hyundai Motor’s international model ambassador BTS, Afghan refugee soccer participant and Danish UNESCO ambassador Nadia Nadim, American clothier Jeremy Scott, Italian sculptor Lorenzo Quinn , by documentary photographer Nicky Woo. and Boston Dynamics robotic Spot.
To have a good time, a particular ‘Purpose of the Century’ video that includes BTS and different members of Group Century might be screened at London’s Piccadilly Circus beginning at this time.
For extra info, go to www.hyundai.com/worldcup and https://www.instagram.com/hyundai/.