Hyundai’s Euisun Chung is MotorTrend’s 2023 Particular person of the 12 months | All Tech Sir

His grandfather based Hyundai. His father strengthened the South Korean automobile conglomerate and grew it to world heights. Euisun Chung is now main Hyundai Motor Group into a brand new period.

Which may sound like a variety of strain, however Chung has crossed paths with Hyundai and realized the right way to work from many areas of the enterprise. Began with first components and upkeep obligations at present firm Hyundai Mobis, in addition to procurement, IT, gross sales, advertising, after-sales service and company planning. As president of Kia, he expanded the subsidiary earlier than returning to mum or dad Hyundai Motor Group to take over day-to-day operations.

Chung helped his father lead the group because it grew its portfolio of must-have autos, and now, as CEO, he’s placing his stamp on the corporate’s future. His understanding of the place the world and trade are headed, mixed along with his want to make the planet a greater place, drives his broader mission to grow to be a frontrunner in electrical autos and superior mobility. Tesla could have popularized electrical automobiles, however Hyundai Motor Group is democratizing them, flooding the market with quite a lot of fashions, physique kinds and worth factors, and making them both tremendous cool or superior. Or each.

Every model makes use of a brand new electrical world modular platform, with a brand new built-in modular structure coming in 2025. The brand new model is designed to simplify processes and use a standard chassis and standardized battery techniques, packs and motors to provide longer-range EVs. diminished prices. Till 2030 Hyundai is including 11 new electrical automobiles, Genesis is including six, and Kia plans so as to add 11 by 2027. – 14. In whole by 2030 they count on to promote about 3.2 million models yearly. energy vegetation, which accounts for 12 p.c.

To that finish, Chung has earmarked greater than $70 billion for the long run enterprise. Along with new autos, it’s including meeting vegetation and making a extra environment friendly manufacturing mannequin. Partnerships proceed to develop next-generation batteries, similar to solid-state batteries, for larger vary and decrease value. Hyundai and Kia are spending $14 billion on software program for connectivity and autonomous driving. Stage 3 autonomous driving within the G90 is spectacular. Three way partnership with Aptiv Motional in 2023 will begin utilizing robotaxis and self-driving supply companies. Along with battery know-how, Chung can also be a proponent of hydrogen, with industrial vans on the street.

Its predecessors introduced each side of automobile manufacturing in-house, proper all the way down to Hyundai making its personal metal, at a time when different automakers outsourced all the things that wasn’t thought of a core competency. Chung expands on this pondering. He desires to transcend design, engineering, components, powertrain, meeting, gross sales and advertising; his broad pondering spans information, know-how and software program engineering. It goes even additional into visions of sensible cities boasting a variety of mobility options, together with robots (Hyundai purchased Boston Dynamics) and flying machines as electrical vertical takeoff and touchdown autos.

Regardless of his excessive profile, colleagues describe Chung as sensible and credit score him for pushing the workforce he results in be daring. Lucas Donckerwolke, president and chief artistic officer of design, says that when he joined Hyundai from the distinguished Volkswagen Group manufacturers, Chung instructed him to do it. Certainly, the sky is the restrict, and Donckerwolke has full help from the highest, as Chung desires design to be the pillar of the corporate. Engineering receives comparable help and encouragement to achieve new heights. Chung has given his blessing to N’s operations division, and he tells the workforce to take dangers when the markets name for warning. He units objectives and empowers his workers to realize them, even decreasing the variety of conferences so persons are free to do their work.

On this manner, Chung is greater than an automotive CEO. Donckerwolke sees him as an innovator and visionary who’s down-to-earth and approachable; the design supervisor sends Chung photos of the automobiles he is engaged on, and the boss rapidly responds with feedback and options. And when Chung decides, the entire workforce strikes in that path.

On this sense, he’s happy with his father and grandfather, taking your entire Hyundai Motor Group to a brand new degree. He not often seeks publicity, however the man and his imaginative and prescient — and the homicide that his firm is turning into — rings loud and huge. For this imaginative and prescient and management, Euisun Chung is MotorTrend’s 2023 Particular person of the 12 months.

Primary picture © Annie Leibovitz

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