in 2022 new automobile gross sales: Why it was a disappointing 12 months for Hyundai, Nissan, Lexus, BMW and Mercedes-Benz – Automobile Information | All Tech Sir


The Federal Chamber of Motor Industries, which tracks each new automobile bought in Australia, has described 2022 as an “extraordinary 12 months”, which is a powerful understatement.

Whereas the world continues to be recovering from the height of the worldwide pandemic and the detrimental affect on international provide chains and transport logistics, Australians had been nonetheless speeding to purchase new automobiles. As a abstract of 2022 gross sales knowledge, the highest group stated, demand outstripped provide, regardless of a couple of million automobiles being bought.

Learn extra about new automobile gross sales

We reviewed the most important 2022 the winners of the gross sales race, and now we take an analytical have a look at a model that has had a troublesome 12 months. In fact, every model has its personal story as to why they have not bought extra automobiles, and an absence of provide is the commonest chorus. However the truth stays that each model performed in the identical market and a few did higher than others.

Listed here are the manufacturers that can fortunately put 2022 within the rearview mirror and the engine in 2023.

Hyundai – 0.6 %.

in 2022  Santa Fe sales fell 9.0 percent. in 2022 Santa Fe gross sales fell 9.0 %.

Hyundai technically completed with gross sales development, nevertheless it was lower than one % (in a market that grew 3.0 %), which meant it dropped from third to fifth on the gross sales chart. Crucially, it fell behind sister model Kia, that means Hyundai is now not Australia’s hottest South Korean model.

Publicly, the corporate placed on a courageous face, nevertheless it’s exhausting to consider that the youthful sibling is not harmed by the beating.

Gross sales of the corporate’s two principal fashions fell sharply in 2022: the i30 small automobile fell 17.2 % and the Santa Fe massive SUV fell 9.0 %.

Nonetheless, the model is assured of a rebound this 12 months, given the order financial institution it’s dealing with. However it might want to guarantee it has sufficient provide to fulfill that demand if it desires to place Kia again as a replacement and reclaim third place on the gross sales record.

Nissan – decreased by 35.8 %.

in 2022  X-Trail sales fell by 42.7 percent. in 2022 X-Path gross sales fell by 42.7 %.

It was at all times going to be a transition 12 months for the model, with the core SUV line-up of the Qashqai, X-Path and Pathfinder arriving in 2023. might be changed by new fashions. Besides, Nissan suffered a serious stoop in 2022, dropping 35.8 % of its gross sales and falling from seventh within the gross sales chart to twelfth, simply forward of GWM/Haval.

Virtually each mannequin within the vary has dropped, aside from the Patrol and Pathfinder, the latter of which entered showrooms within the remaining months of the 12 months. Though it did not have a lot to enhance on, solely 188 examples had been bought, in comparison with the 146 it managed in ’21.

Essentially the most notable drops are the Qashqai (90.6%), X-Path (42.7%) and Navara 4×4 (32.3%). These are Nissan staples, and usually a poor 12 months from any of them could be disappointing, however all three are huge hits on the identical time.

The excellent news is that the model is coming into the twenty third with the brand new Qashqai, X-Path and Pathfinder, so the important thing parts are in place for a serious restoration.

Lexus – decreased by 23.7 %.

in 2022  RX sales fell by 32.9 percent. in 2022 RX gross sales fell by 32.9 %.

As we’ll clarify beneath, it has been a troublesome 12 months for luxurious manufacturers, however maybe probably the most significant combat has been Lexus. Toyota’s premium model has misplaced floor to each Tesla and Volvo and is now not the closest competitor to the industry-leading German trio (Mercedes-Benz, BMW and Audi).

Crucially, two of its SUVs had huge down years, with the massive RX down 29.1 % and the compact UX down 32.9 %. It additionally continued to really feel the affect of the lack of the CT200h, IS and RC fashions, leading to a mixed decline of practically 24 %.

Given the model’s popularity and the energy of its hybrid fashions, it will likely be attention-grabbing to see if it might probably bounce again in 23 and regain floor misplaced to Tesla and Volvo.

Luxurious manufacturers

Mercedes-Benz sales down 5.5 percent compared to 2021 Mercedes-Benz gross sales down 5.5 % in comparison with 2021

Not all luxurious manufacturers have struggled, with Tesla, Volvo, Porsche and Genesis seeing gross sales development, however all the most important names within the twenty second have been down for a number of years. Mercedes-Benz, BMW, Audi, Land Rover, Jaguar and Mini fell as they battled a spread of points affecting provide and financial uncertainty from fluctuating rates of interest and an unsure housing market.

Mercedes-Benz gross sales fell 5.5 % in comparison with 2010, with the big GLE SUV down 30.4 % and the even larger GLS down 27.7 %. The A-Class, B-Class, C-Class Coupe and Convertible, E-Class and G-Class additionally noticed year-over-year declines.

Fortuitously, the smaller CLA and GLA and GLC helped offset the bigger fashions’ struggles, whereas the electrical EQA, EQB and EQC additionally added to the expansion.

BMW fell 8.8 %, primarily as gross sales of the favored 3 Collection fell by practically 30 % (29.2 %), whereas the second-largest SUV, the X5, additionally fell (albeit simply 2.0 %). Smaller fashions have struggled, with the X1, 1 Collection and a couple of Collection Gran Coupe additionally down.

Audi gross sales fell 7.9 %, permitting Tesla to overhaul the model on the gross sales charts. The largest model losses had been in Q2 (down 58.2%), A4 (down 31.5%) and Q7 (down 26.8%). In reality, solely the brand new A3 and the comparatively low-volume A6, Q8 and e-tron fashions noticed gross sales development.

In the meantime, different luxurious manufacturers in 22 had been Jaguar (down 42.7%), Land Rover (down 32.7%) and Mini (down 16.1%), so search for all of those manufacturers to make an enormous push to recuperate misplaced positions. 23.



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