Sony Sports activities indicators Hyundai Ioniq 5 and Samsonite as Australian Open sponsors | All Tech Sir


Broadcaster Sony Sports activities Community, which is able to broadcast the Australian Open on its channels and OTT app SonyLiv this month, stated it has introduced in sponsors comparable to Hyundai Ioniq 5 and Samsonite as co-presenting sponsors, whereas Panasonic as an affiliate sponsor of the upcoming opening.

This can mark the return of the community’s stay tennis studio present, Extraaa Serve, hosted by Arpit Sharma. Extraaa Serve will function Olympian, Commonwealth Video games gold medalist and Indian tennis participant Somdev Devvarman, former tennis participant Gaurav Natekar and Davis Cup participant. Purav Raja. Moreover, Natekar, Manish Batavia and Atish Thukral will present Hindi commentary for the event.

The boys’s singles draw will function high gamers together with the returning Novak Djokovic, Rafael Nadal, Daniil Medvedev and Stefan Tsitsip.

Within the girls’s singles, world No. 1 Iga Świątek will enter the event because the favorite, however will face stiff competitors with Ons Jabeur, Jessica Pegula and Caroline Garcia set to be robust contenders. The likes of Casper Ruud, Felix Auger-Aliassime and Holger Rune, amongst others, may even be trying to make their mark on the pitch. Nonetheless, all eyes can be on India’s Sania Mirza herself, who’s teaming up with Anna Danilina in her last look on the Australian Open earlier than pulling out.

The broadcaster has launched its Slam Of The Greats marketing campaign, which pays tribute to the “tennis greats of this period” comparable to Roger Federer, Novak Djokovic, Rafael Nadal, Serena Williams, Ashleigh Barty and different tennis legends, in addition to highlighting the following crop of tennis stars to emerge , competing to depart his mark on the event on his strategy to greatness.

With Federer and Barty out, 2023 The Australian Open would be the daybreak of a brand new period and can witness the likes of Daniil Medvedev, Iga Świątek, Nick Kyrgios and extra.

Rajesh Kaul, the community’s chief income officer, head of distribution and sports activities enterprise, stated: “We’re the house of tennis in India and the Australian Open is the primary of the three Grand Slam tournaments together with Roland Garros and the US Open. stay TV year-round on Sony Sports activities Community. Over time, the Open has persistently been essentially the most watched tennis Grand Slam in India, with practically 23 million viewers in 2022. watched our TV protection of the event. “Roland Garros and the US Open additionally noticed important viewership development after shifting to Sony Sports activities Community.”

Devvarman added, “Djokovic’s return to the Open has excited tennis followers world wide, together with in India. I am unable to wait to see what’s subsequent as there are lots of good storylines. Whereas the greats get the eye they deserve, this yr will usher in a brand new period with younger gamers comparable to Iga Świątek, Casper Ruud, Daniil Medvedev, Coco Gauff and Nick Kyrgios persevering with to enter the event. subsequent yr’s tennis greats as “Grand Slam” champions. “

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