TV advert quantity to develop 26% in 2022 over 2019: Report | All Tech Sir


NEW DELHI: TV promoting is ready to rebound in 2022, based on a report by TAM Media Analysis, with advert quantity rising 26% final 12 months in comparison with 2019. Advert quantity grew slowly in 2019 and 2020, and did barely higher in 2021. The report, titled “Rewinding Y2022 for TV Promoting,” noticed the bottom common advert quantity within the second quarter of 2022, however that is additionally up 10% from the identical quarter in 2021.

Common advert quantity per day elevated by 3% within the fourth quarter of calendar 12 months 2022 in comparison with the second quarter. It stated the figures had been primarily based on TV apps and solely took industrial adverts into consideration, excluding promotional and social adverts.

As a result of competition season, the amount of tv promoting in October 2022 was 9.2% of the share. June was the month with the bottom advert quantity share in 2022 and 2021.

The meals and beverage sector tops the promoting listing with a 21% share of advert quantity, adopted by companies with a 16% share.

FMCG gamers dominated the listing of prime 10 advertisers led by Reckitt Benckiser. Six of the highest 10 manufacturers had been from the Reckitt Benckiser portfolio, and three from HUL in 2022. Godrej Shopper Merchandise, Coca Cola India and Procter & Gamble had been among the many prime 10 advertisers with a optimistic change in rating in comparison with 2021 and Coca. Cola India is a brand new entrant within the listing of prime 10 advertisers. There, mosquito repellents noticed the best class development in advert repeats with a 113% improve. Rest room soaps and bathroom ground cleaners retained their prime two positions in 2022 and 2021, accounting for greater than 4% of all promoting quantity, whereas carbonated delicate drinks climbed seven locations to eight locations in 2022, displacing washing powders and liquids. .

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