January 10, 2023
In accordance with a report by TAM Media Analysis, TV promoting is ready to recuperate in 2022, with advert quantity rising by 26% final 12 months in comparison with 2019. Advert quantity grew slowly in 2019 and 2020, and did barely higher in 2021. The report, titled “Rewinding Y2022 for TV Promoting,” noticed the bottom common advert quantity within the second quarter of 2022, however that is additionally up 10% from the identical quarter in 2021.
Common advert quantity per day elevated by 3% within the fourth quarter of calendar 12 months 2022 in comparison with the second quarter. It mentioned the figures have been primarily based on TV apps and solely took business adverts under consideration, excluding promotional and social adverts.
Because of the competition season, the quantity of tv promoting in October 2022 was 9.2% of the share. June was the month with the bottom advert quantity share in 2022 and 2021.
The meals and beverage sector tops the promoting record with a 21% share of advert quantity, adopted by companies with a 16% share.
FMCG gamers dominated the record of high 10 advertisers led by Reckitt Benckiser. Six of the highest 10 manufacturers have been from the Reckitt Benckiser portfolio, and three from HUL in 2022. Godrej Shopper Merchandise, Coca Cola India and Procter & Gamble have been among the many high 10 advertisers with a optimistic change in rating in comparison with 2021 and Coca. Cola India is a brand new entrant within the record of high 10 advertisers.
There, mosquito repellents noticed the best class progress in advert repeats with a 113% improve. Rest room soaps and bathroom ground cleaners retained their high two positions in 2022 and 2021, accounting for greater than 4% of all promoting quantity, whereas carbonated gentle drinks climbed seven locations to eight locations in 2022, displacing washing powders and liquids. .